Non-profits and charitable organizations are often bereft of digital marketing talent both internally and on their boards. However, digital marketing is often the most cost-effective and successful of achieving their objectives of raising awareness, fund-raising, and mobilizing efforts around their cause.
At the same time, there are also a vast number of digital marketing specialists who would love to donate their time to help these organizations but are unable to figure out how to connect with them.
"Zoo Atlanta is so fortunate to have such highly talented, community minded professionals advising us in an area so critical to our success!"
~ Raymond King, CEO of Zoo Atlanta
MATCH is the answer. Sign up today!
SO HOW DOES IT WORK?
MATCH (Marketers Aspiring To Change Humanity) is a marketplace that helps connect non-profits with digital marketing teams to help charitable organizations achieve success, as well as a marketplace for digital marketing specialists to form teams and connect with organizations in need.
WHAT CAN ORGS EXPECT?
A marketing team comprised of specialists (e.g. social, mobile, web, email, video, photo, development, strategy, design, pr, etc.) will commit at least 2 hours every quarter to providing “advice” that you may choose to use to help promote your organization’s goals. There may be times when the team may need to devote additional time if the organization needs clarification on the original advise.
WHAT KIND OF MARKETERS IS MATCH LOOKING FOR?
First and foremost we’re looking for “people” that have a genuine interest in helping organizations with their cause by providing advise. Second, we’re looking for leaders and doers. These folks should be marketers with a specialty in one or more of the following fields: social, mobile, web, email, video, photo, development, strategy, design, pr, etc. Each team of marketers will have a leader. Each team leader will form a group comprised of specialists in fields that an organization needs help in most. Three organizations will be assigned to each team.
HOW DID MATCH COME ABOUT?
The idea congealed through various independent and mutual experiences and conversations… some on Jeff’s blog and some in Vlad’s discussions with marketers in Atlanta. Together, they evolved the concept and defined what M.A.T.C.H. should be.
Currently MATCH Atlanta is in beta with just a few teams in the field. In the future we hope to build an automated system that will allow this “match-making” after which other city chapters will organically sprout up all over the US and then the globe.
If you’re an organization in need of marketing help or you’re a marketer wanting to join a team to help an org, sign up!